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Sbanken enhances its impact measurement in collaboration with Miles.
Sbanken has been an innovative player in the banking industry since 2000, and recently partnered with Miles to improve the effectiveness measurement of its marketing initiatives.
Together with Sbanken's CRM specialist Benjamin Engebretsen, Miles developed a new solution using tools like Python and Snowflake, which now provides fast and precise analyses.
This has given Sbanken better insight into how marketing affects the bottom line, and helped them make more informed decisions.
"When we started the collaboration, we discovered that the existing effectiveness measurement model was inefficient and time-consuming,"
Miles explains.
"We can now measure the effect of our initiatives both in click-through rates and in monetary terms,"
says Engebretsen.
New effectiveness measurement model using Python and Snowflake for data analysis and visualization
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